We are a consulting firm specializing in branding,
strategically creating brands
that are chosen
through a thorough customer-centric approach.
beautiful brand.
“A beautiful brand is one with essential value that earns long-lasting customer support.”
We believe that long-lasting support comes from an emotional connection with the brand, not just functionality.
Beautiful Brand
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1
Building a Foundation for
Brand StrategySpecific Tasks- Brand check
- Marketing
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2
Defining the Brand
Concept Development: The Key to SuccessSpecific Tasks- Concept development
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3
Launching the Brand
Specific Tasks- Brand direction
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4
Maintain and establish the Brand
Specific Tasks- Brand direction
Our priorities when building a
beautiful brand
- Communication that reaffirms one’s own strengths and individuality.
- Smooth, lean project management to ensure rapid project implementation.
- Building an enthusiastic team in which members are personally invested.
- A small, strong team that sticks with the brand all the way through
Branding
Whether starting from scratch to launch a totally new brand that doesn’t exist yet or transforming an existing brand through rebranding, we can take care of it.
Our services come in the following three types. Even if not specifically listed here, anything that can benefit from some kind of brand development is valid subject matter.
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01
Product/Service Branding
This is brand development that is not tied to a physical location, primarily product and service brands. For example, if a company develops a new cosmetic ingredient, we could launch a new skincare brand based on that.
WORKS (ALL ) -
02
Development-Based Branding
This is brand development tied to a physical location.These are brands linked to places, such as stores, commercial facilities, hotels, or towns.
WORKS (ALL ) -
03
Corporate Branding
Corporate brand development defines the unique characteristics of a company or organization and its members, which are viewed together as a brand.
WORKS (ALL )
There are seven key services that define Shibajimu branding.
These services are key to creating brands with strong emotional value.
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SIGNATURE 01
SIGNATURE 01Brand Insight Report
We investigate the client company’s brand touchpoints, i.e., the points where customers form impressions.
We then put our findings into words and create a report that evaluates the brand’s current status, such as how it is perceived by customers, based on Shibajimu’s proprietary evaluation criteria tailored to each brand. -
SIGNATURE 02
SIGNATURE 02Shibajimu-Style Marketing Report
Shibajimu’s proprietary marketing research service provides an objective assessment of how a brand is perceived by the public and customers.
We thoroughly evaluate and analyze the brand from a customer perspective, focusing on three key angles: knowing oneself, knowing the competition, and knowing the market. -
SIGNATURE 03
SIGNATURE 03Brand Concept Book
We develop a customized brand concept book that starts by defining a vision of the brand’s future, describing its characteristics and strengths in captivating language, and then outlines strategies to make that concept a reality.
It serves as a guidance document for brand owners and stakeholders. -
SIGNATURE 04
SIGNATURE 04Brand Storybook
Once the concept is established, we develop a storybook to help people sympathize with and develop a deeper understanding of the brand.
Building on the language used in the concept, we write stories that depict customer experiences with the brand and paint a picture of a future where the brand is well-established. -
SIGNATURE 05
SIGNATURE 05Brand Movie
We will develop a brand movie, a powerful way to communicate your brand’s attitude and flavor.
We handle the entire process to consistently capture the brand’s appeal, from the basic concept to planning through to production and editing.
This movie is designed as creative content suited to a variety of settings and purposes, including advertisements, posts to the client’s website, and video shown in stores. -
SIGNATURE 06
SIGNATURE 06Corporate WAY BOOK
We will develop a WAY BOOK that defines a company’s unique character, such as its VMV (Vision, Mission, Values), in line with Shibajimu’s proprietary method, which includes sessions with top management and employee workshops.
We go beyond a top-down approach and draw inspiration directly from frontline staff, for everything from copywriting to book design. -
SIGNATURE 07
SIGNATURE 07Brand Thinking Workshop
We offer workshops designed to instill brand thinking.
We will design and conduct workshops tailored to your objectives, including a branding thinking workshop focused on understanding your brand structure, a concept development workshop to analyze your brand and create concept language, and a brand story workshop to formulate your brand’s narrative.
20 YEARS, 400+BRANDS 20 YEARS, 400+BRANDS 20 YEARS, 400+BRANDS 20 YEARS, 400+BRANDS
In over 400 projects across 20 years, we have created brand concept books and WAY BOOKs for every single one that contained the approaches and rules needed to create a beautiful brand.
If you are interested in emotional value branding, please let us know.
Company Profile
| Company Name | Shibata Yoko Office Co., Ltd. |
|---|---|
| Location |
6-34-15 Jingumae,Shibuya-ku, Tokyo 150-0001, Japan Google Maps |
| TEL | 03-6805-0877 (FAX 03-6805-0922) |
| Established | 2004/07/28 |
| Number of Employees | 21 (as of March 2025) |
| Representative | Yoko Shibata |
| Advisor | Toru Shimada |
| Business Activities | Branding consulting, Shibajimu businesses (apparel, education) |
| Main Bank | Mizuho Bank Roppongi – Branch,Sumitomo Mitsui Banking Corporation – Ebisu Branch |